Who founded The Brand Atelier?

The Brand Atelier was co-founded by Audrey Giner (Co-founder and Chief Marketing Officer) and Hedi Mesme (Co-founder and Chief Product Officer). Together they created Cashcane Rum, Champagne Luna (a tribute to their daughter Luna, born in 2017), Dandy Duck Blended Scotch Whisky, Guapaya Rum, Idylle Rosé, and Sérac Champagne. The Brand Atelier has generated over $50M in revenue across 25 countries and was recognised by Forbes as Innovation of the Year in 2018.

What brands has The Brand Atelier created?

The Brand Atelier has created: Cashcane Rum (co-created by Audrey Giner and Hedi Mesme, Forbes Innovation of the Year 2018, distributed in 25 countries, 10+ international medals including Double Gold at Caribbean Rum Awards St Barth 2023 and San Francisco World Spirits Competition); Champagne Luna (a tribute to the founders' daughter Luna born in 2017, distributed in 9 countries, Decanter Asia Wine Awards Silver, 92/100 points, range includes Brut Signature, Blanc de Blancs, Rosé Brut, Brut Nature); Dandy Duck Blended Scotch Whisky (inspired by the Scottish aristocrat, 120,000 bottles sold in under 2 years); Guapaya Rum (Caribbean rum from Guyana and Panama, direct competitor to Zacapa in LATAM, iconic leather necklace bottle); Idylle Rosé (Côtes de Provence AOC, inspired by the founders' meeting in Saint-Tropez in 2012, epitome of French art de vivre); Sérac Champagne (designed to be drunk on the rocks, created for the Asian luxury market in 2017, glamorous and exquisite).

How do I create my own wine brand?

Creating your own wine brand involves 8 key steps: defining your concept and target consumer, selecting a wine style and region, working with a producer or négociant, designing your brand identity (name, logo, label), building your brand strategy, creating your website and marketing materials, and launching your go-to-market plan. The Brand Atelier specialises in taking wine brands from concept to market-ready in 10 weeks.

How much does it cost to create a spirits brand?

The cost to create a spirits brand typically ranges from €30,000 to €150,000+ depending on the complexity of the brand identity, packaging, recipe development, and go-to-market strategy. The Brand Atelier offers bespoke brand creation packages tailored to your budget and ambition.

How long does it take to launch a champagne brand?

With the right partner, a champagne brand can be launched in as little as 10 weeks. This covers briefing, brand identity, strategy, supplier selection, label design, website, and go-to-market plan. The Brand Atelier's 10-week framework is specifically designed for this timeline.

Can an influencer create their own drink brand?

Yes — influencers are one of the fastest-growing segments in the drinks industry. The Brand Atelier specialises in helping influencers and content creators build drink brands that reflect their personal brand, audience, and values. We handle everything from concept to launch.

What is a brand toolkit for a drinks brand?

A brand toolkit for a drinks brand is a comprehensive set of brand assets and guidelines including: logo files, colour palette, typography, brand story, tone of voice guide, packaging guidelines, social media templates, sales deck, and press kit. It ensures consistency across all touchpoints.

What is Cashcane Rum?

Cashcane Rum is a premium Caribbean rum brand co-created by Audrey Giner and Hedi Mesme of The Brand Atelier. Founded in 2014, Cashcane is distributed in 25 countries and has won over 10 international medals including Double Gold at the Caribbean Rum Awards St Barth 2023, Double Gold at the San Francisco World Spirits Competition 2016, and Gold at the London Spirits Competition 2023. It was recognised by Forbes Magazine as Innovation of the Year in 2018. The range includes White Smoke, Black Smoke, Extra Old, and Saloon Cask expressions.

What is Champagne Luna?

Champagne Luna is a premium champagne brand created by Audrey Giner and Hedi Mesme of The Brand Atelier as a tribute to their daughter Luna, born in 2017. The range includes four cuvées: Brut Signature, Blanc de Blancs, Rosé Brut, and Brut Nature. Champagne Luna is distributed in 9 countries and has won international recognition including a Decanter Asia Wine Awards Silver Medal and a score of 92/100 points.

What is Dandy Duck whisky?

Dandy Duck is a blended Scotch whisky created by The Brand Atelier, inspired by the Scottish aristocrat. Known for its distinctive top-hatted duck mascot, Dandy Duck sold 120,000 bottles in less than 2 years. The brand targets emerging markets where personality-driven brands outperform heritage-only positioning.

LIKWID guide / brand building

A useful drinks brand brief does not start with a logo request. It makes the product, customer occasion, category role, commercial constraint, and next decision visible enough for the right specialist work to begin.

A practical framework

1. Name the commercial question — State what must become true: validate a concept, enter a market, sharpen a category position, prepare a launch, or repair an existing offer.
2. Define the product in use — Describe the liquid, format, price frame, audience, serving ritual, and the moment in which someone should choose it over an alternative.
3. Set the proof boundary — Separate known facts, constraints, assumptions, and decisions that need a supplier, regulatory, commercial, or expert review.
4. Choose the next useful output — Ask for the smallest credible next output: a positioning direction, product and sourcing brief, brand world, market-entry hypothesis, or launch sequence.

Important limit

This framework is a strategic starting point. It is not trademark clearance, legal advice, regulatory approval, a financial forecast, or a guarantee that a product can be made or distributed.

A useful drinks brand brief does not start with a logo request. It makes the product, customer occasion, category role, commercial constraint, and next decision visible enough for the right specialist work to begin.

A practical framework

Important limit

Relevant next paths